As we move into 2023, it's time to face the facts: the plastic pollution crisis is far from over. Despite some progress made at COP27 and the establishment of the UN plastics treaty₁, we still have a long way to go in the fight against the devastating effects of plastic waste on our planet.
According to a new OECD report₂, the world is producing twice as much plastic waste as it was two decades ago. The majority of this waste ends up in landfills, is incinerated, or leaks into the environment, with only 9% successfully recycled. Rising populations and incomes are driving an increase in the amount of plastic being used and thrown away, and current policies to curb plastic pollution are falling short.
The COVID-19 crisis led to a decrease in plastic use in 2020, but an increase in littering and takeaway packaging has driven up the amount of plastic waste. As economic activity resumes in 2021, plastics consumption has also rebounded.
To combat this crisis, we need to reduce plastic production through innovation, better product design, and environmentally friendly alternatives. This is where PurePods comes in.
PurePods is a revolutionary water filter system that uses 60% less plastic than other water filter products on the market. Not only does this reduce your personal plastic footprint, but it also helps to cut down on the overall amount of plastic waste in the world by reducing bottled water purchases. And with the option to order more Refill Pods on a one-off or subscription basis, it's easy to keep using the system for as long as you need.
With the UN plastics treaty and the UK's Plastic Packaging Tax₃, it's clear that the focus on reducing plastic waste is here to stay. At PurePods, we're committed to reducing our environmental impact and promoting a culture of reuse. We will continue to invest in product and packaging innovations and work with our partners to combat sustainability challenges. Join us in making a difference in the fight against plastic pollution.